Like the last two Call of Duty games, Modern Warfare 3 had a record-breaking launch, good enough to be called “the biggest entertainment launch ever” yet again. In the United States and United Kingdom alone, Modern Warfare 2 brought in an estimated $310 million during its first day, with Black Ops topping the previous game with $360 million on its first day in the U.S. and U.K.
Modern Warfare 3 saw a similar jump in the U.S. and U.K., selling an estimated 6.5 million units and brought in an estimated $400 million during its first 24 hours of availability.
Activision’s CEO, Bobby Kotick, had this to say:
We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories.
Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time.