Like with most companies, the holiday season is a great time to make sales. Between Black Friday, Cyber Monday, Christmas, and Boxing Day, there is much time to bring in the cash. French publisher Ubisoft knows this well, seeing as they raked in about $40 million more than they expected. The third quarter of Ubisoft’s fiscal 2011 ended on December 31, so they released their estimated sales figures.
Previously, Ubisoft projected their sales to be between $737 million and $788 million, but they blew past that with $827 million. On top of that, they had to make some edits to their projected full-year sales. As of now, they expect to bring in anywhere between $1.33 billion (€1.05 billion) and $1.37 billion (€1.08 billion) by the end of its fiscal year 2011.
Talking about the third quarter sales, Ubisoft CEO Yves Guillemot said the results reflected the company’s strength amidst competition.
Against an extremely competitive backdrop, we were able to reach an ever-wider audience thanks to the quality of our games and our capacity to create brands for both hardcore and casual players. Assassin’s Creed: Revelations posted a solid performance, in line with our forecasts, and Just Dance generated outstanding sales.